Embrace colour as the theme for your next Gala, up-coming wedding or Bat Mitzvah. When the design team at Simply Elegant idea generates for an event, we derive all sorts of ideas from the most unusual places! These ideas percolate from trips to the super market (orange fruit theme), architectural magazines (stylized earth tone decor), music on the radio (blue for a Blues theme), a horseback riding hobby (pastel country wedding theme) and the list goes on…
Special Event Decor Stresses Themed Environments Today
Today’s best theme decor engages guests’ senses — all of them.
May 1, 2012 Natasha Garber | Specialevents
Big theme events are back in a big way. With clients returning, albeit slowly, to financially flusher times, event designers are getting the go-ahead to dream up innovative and intriguing themes. And they are taking the initiative to transform them into complete event environments. Doing this requires carrying the theme through every element, from food to entertainment — and yes, most of all, dazzling decor.
Undead ringer: Chad Hudson Events creates a perfect replica of the wedding scene from ‘Breaking Dawn’ for the movie’s premiere. Photo courtesy Chad Hudson Events.
Miami-based DMC and event production firm DECO Productions has seen a big jump in color-based themes, which offer ample versatility and appeal to diverse guest groups. A black-and-white-theme fundraiser DECO staged at the InterContinental Hotel Miami is a perfect example. For the bicolor bash — inspired by Truman Capote’s 1966 Black and White Ball at New York’s Plaza Hotel — DECO president Sharon Siegel and team brought in geometric patterns from floor to ceiling — and them some. “We designed and built out a white bar, manned with entertainers dressed in black-and-white checks, showing that we took the theme through to the smallest details,” she notes. Black-and-white-swirl table linens and two big black-and-white murals — DECO employs in-house graphic designers who draw, animate and either project or print thematic “wall decor” — “spoke to the need for movement, which abstract geometric patterns naturally create,” she adds. “One might think a meld of various black-and-white patterns would ‘fight’ each other. But in fact, what they do is create a synergy and an energy that keeps the theme fluid.”
“Today’s themes are less about props and more about creating environments that will transport guests into any location around the world with the use of color, fabrics, textures, lighting and aromas,” Siegel says. Along with that, she sees corporate clients asking for branding-based themes and environments where logos and company color schemes dominate, along with interactive seating areas. “Communication and networking environments are the goal of today’s company,” she notes. “There is a message that needs to be communicated, and it needs to be done so in a fun and smart way.”
Diffa’s Dining by Design in New York
At Gensler and Herman Miller’s vignette, the dining table was surrounded by walls covered in thousands of Hershey’s Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the “many hands it takes to spark positive change.”
Maya Romanoff and the Rockwell Group collaborated with the producers of Kinky Boots to create a dining environment that would celebrate the April 4 opening of the Broadway show. A chandelier of patent leather boots interspersed with red lightbulbs floated above the red tabletop, and the wall panels were designed to resemble laced-up corsets.
Beacon Hill conceived a Midnight Garden vignette, which was hidden behind walls of boxwood shrubs draped in patterned fabric. The moody setting included an arrangement of twinkle lights, moss, orchids, and silk butterflies.
The New York School of Interior Design led by Marc Blackwell set up a table that paid tribute to the fight against AIDS with a table runner composed of hundreds of red ribbons.
Resembling a canopy bed, Croscill’s table was covered in a bright pink quilted tablecloth and surrounded by clear Chiavari chairs.
David Stark returned to create an installation for paint company Benjamin Moore. The entire room—from the floor to the chandeliers—was painted in a kaleidoscope of colors, and on the back wall, an LED screen looped a video montage of Stark’s team designing the space from start to finish.
Working with Jes Gordon, students from the Fashion Institute of Technology composed a black, white, and gold look. Overhead, black-and-white portraits hung from a circular, glowing chandelier.